Sears sues university over naming rights

Ryerson University in Toronto is celebrating the opening of a new lecture theatre named for clothier Harry Rosen, but Sears Canada isn't too happy about the name of the building.

The Toronto Star reports:

The department store giant is claiming that instead of getting the promised top billing on a building on the downtown campus in exchange for $10 million in donations, it's left with a lousy little plaque in the George Vari Engineering and Computing Centre, named for a guy who forked over half that much.

Sears Canada Inc. is calling for a court order that Ryerson put its name on a building or, failing that, pay an unspecified amount in damages for breaching the contract.