Naming rights "on the cheap"

You remember the donor who withdrew a $20 million pledge because the Florida International University University President hurt his feelings by saying the was getting the medical school named after him "on the cheap." Well, despite the fact that we think that's the kind of thing you just don't tell the donor... maybe he was right. Will Shanley at the Denver Post reported yesterday:

While the University of Colorado announced this week that its medical campus in Aurora will be named after Denver-based financier Philip Anschutz, school officials continue to seek a name donor for its School of Medicine.

"I'm not sure how long it will take, but I'm sure we'll get this done at some point," said Dr. Richard Krugman, dean of the University of Colorado School of Medicine. "This isn't a sprint."

More than a year ago, Krugman and a team of advisers launched a campaign to find a well-heeled philanthropist willing to donate $100 million or more in exchange for the naming rights to the school.

I guess it's of little consolation to the Board at FIU that the president was right. After all, it was just "strictly business," right?