These are the two most dangerous people
From Fundraising Success Magazine:
"[The] 57-year-old direct-marketing manager who works for a health charity [who] has been doing direct-mail fundraising for most of her career … and right now, she’s sitting in her chair asking herself, ‘Do I really have to figure out all of this Internet stuff before I retire?’ [The] 26-year-old account executive at a New York-based online agency [who] created his first Web site at 17 … and he’s sitting there saying, ‘Oh my God, this guy is going to talk about direct mail and I couldn’t care less.’ Together, these are the two most dangerous people in direct marketing today."
— OMP President Frank O’Brien in his keynote speech, "The Six Dynamics Shaping the Future of Fundraising," at last week’s 2008 New York Nonprofit Conference.
5 comments:
from the photo I thought you meant that Frank was one of the 2 most dangerous people in the direct marketing world! lol!
Just as dangerous - a head of marketing who is good at neither mail marketing nor internet outreach
danger danger!
consultants who charge ridiculously high monthly retainers to nonprofit clients... where do they rank on the list of dangerous threats???
If the consultant is not providing value or a return to the organization they should be let go. It's a bit of Chicken or Egg - is it the consultant or the person that won't get rid of them that is the danger? One could argue that in a case like that the staffer and the consultant are the two most dangerous people.
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