Why the Bridge Conference really impresses me

You have to be impressed with the 2008 Bridge to Integrated Marketing & Fundraising Conference.
The award-wining event (which is being held this week in Washington, DC) has attracted more than 1,600 participants. The program guide boasts 14 separate tracks covering everything from direct response, major giving, marketing, creative, current issues, and many more. There are an unbelievable 75 sessions. They have more than 90 vendors in the exhibit hall.

...but wait, there's more.

They scheduled keynote speakers Jim Stovall and Lynn Price. They timed the DMAW MAXI Awards to be given out the night before. They've even set up their own LinkedIn Group, a Facebook Group, and a page on Twitter.

Don't forget... this was the conference that Beth Kanter's turned on it's head last year with her web 2.o coverage. Thanks to her trail blazing... the expected standard of online coverage for fundraising conferences will never be the same.