The Search For Sneezers

A reader emailed me this morning to say that I had forgotten to mention another interesting session for the AFP conference that dealt with social networking. An excerpt of her email is below:

Philip King, from Artez Interactive, gave a great presentation called “The Search For Sneezers,” about how organizations using social fundraising need to identify, motivate and care for their “sneezers” – the folks who are acting as fundraising hubs, bringing in first-time donors in huge numbers. Philip’s presentation pairs some excellent insights about technology with some of the theories about idea epidemics made famous in The Tipping Point. Very interesting stuff.

In case you missed the session, he’ll be reprising this presentation in a live webcast next Wednesday. Registration is free and it will be recorded: http://www.marketingpower.com/webcast457.php

Thanks for the tip.