Tuesday, August 19

Arriving in mailboxes on the same day

I tell you what... if I worked at a large national environmental group and saw that my annual calendar fundraising mailing arrived in mailboxes within days of my two biggest competitors mailing their calendars... I'd be pissed.

These things aren't just bad luck. They are evidence of some poor planning.

Who would you be most angry with? Your list broker who cleared the mail plan (especially if they represented one of the other groups)? Or the creative agencies for not getting better competitive intelligence? Or do you just blame the direct mail gods for your terrible misfortune.

Either way, it makes all three groups look bad. Not to mention... why do I even need my 2009 calendar before September even gets here?

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