Friday, July 18

Four CRM case studies

Reed over at the AFP blog pointed out a great article yesterday by Anthony Pisapia and Brett Bonfield from Idealware:

"Managing Constituent Relationships: Four Case Studies" tries to explain how four organizations have implemented CRM and what their experiences can offer others. The authors take a complete look at the product, the cost, the implementation, the challenges, and the words of advice.

The examples they cite are the NY-NJ Trail Conference, which used a database software called ebase; Hispanics in Philanthropy selected Microsoft CRM 3.0; Washington Toxics Coalition recently migrated from ebase to Salesforce and finally, Easter Seals uses a combination of Convio and Team Approach.

The rest of the article is on the TechSoup website.

No comments: