Charity uses efficiency rating to solicit funds

Meghan Goss, blog editor at the Humane Society of the United States, emailed me last week with this note:

I thought you might be interested in today’s blog entry from Wayne Pacelle, president and CEO of The Humane Society of the United States. He writes about animal protection’s role in philanthropy and discusses the options available to donors for evaluating charities.

The blog points out HSUS's four-star rating from Charity Navigator as well as explaining how they pride themselves on being effective advocates and demonstrating a return on donors' investments.