Rap video makes college telemarketing cool

The rumors of telemarketing's death have been greatly exaggerated.

It can be a very effective integrated marketing technique and even though Trent Stamp hates it, telemarketing can also be an efficient and engaging way to keep in touch with your donors.

If your program is slumping maybe all you need is a cool rap video to train your callers. The telemarketers at the University of Toronto put this video together.

Hats off to Dori Sonntag for the posting of this video and other great college telemarketing training tips at her blog, Inspired Annual Giving.