Jordan's Queen Rania helps UNICEF fundraising

This past Thursday marked the start of Ramadan, the ninth and holiest month of the Muslim calendar. During this month long observance Muslims are required to fast from dawn to dusk and to give generously to the needy.

UNICEF marked the first day by introducing a televised fundraising campaign featuring Jordan's Queen Rania. The UN children's agency plan to air on pan-Arab television stations through the entire month of Ramadan.

This is not the Queen's first work with UNICEF. Her campaign in May of this year had a popular viral appeal and focused on the same issue of "the women and children who bear the greatest burden of the turbulence and violence that comes with conflict."