Tuesday, September 11

Clever fundraising campaign title

I noticed today that a local United Way chapter in the town of Mexico, Missouri launched a fundraising campaign today with the title, 'Give Until It Helps.’

If fundraising campaigns were decided based solely on how clever the marketing tagline was, this group should have no trouble reaching their $134,000 goal... unfortunately, cute slogans only get you started.

1 comment:

Russ Burke said...

I'm interested in your take on that brand of creativity. Some cute fundraising slogans or campaign titles simply obscure issues. We've all seen 'em...more amusing than engaging.