Tom Belford at The Agitator took Jennifer Donahue from NARAL to task because of this quote written about Jennifer in Fundraising Success Magazine:
She advised organizations follow their data and what it tells them about donors and to use that data to shepherd both donors and activists through the proper channels of giving “because you know them better than they know themselves.”Tom was outraged. However, to be honest, after reading the entire article I am confused by what he is talking about. There is no proof that Jennifer has ever done any of the things tom thinks are bad. (who said mail 'em till they drop??)
To the best of my knowledge, I've never met Jennifer. I have no personal reason for me to defend her or even to get involved... but there actually is proof within the article that Jennifer has already done the exact suggestions Tom is making.
Tom suggests a "wiser strategy" which includes: acquiring the highest possible value donors by asking for higher denominations in appeals with revelant messages and then working your butt off to convert those donors into monthly donors and/or ask them to donate online.
This is great and it makes perfect sense... but, isn't that exactly what NARAL has already been doing successfully for several years now? Duh.
At worst, it was a mistake for Jennifer to be quoted as saying "have no mercy," but I think Tom should apologize for insinuating that NARAL needs a "wiser strategy" for fundraising.