Our fundraising plan fell through the floor

This blog has been writing about McCain's fundraising problems for some time. But an article ran in today's San Antonio Express News that caught our attention.

"Our major donor fundraising and fundraising events went according to plan, the stuff Tom works on," said Charlie Black, a senior adviser to the McCain campaign.

"But the small donor fundraising, the direct mail response, the Internet response fell through the floor," Black said.

The immigration reform bill and McCain's support of earned legalization measures made headlines in May and June. McCain was derided by the conservative right as "Juan McCain" for his support of the bill.

"McCain's position is unpopular with conservative financial small donors," Black said. "The several-million-dollar fall-off was really from the small donors."

Fell through the floor indeed.