2007 Ride for Life XX raises over $1 million

Last Sunday, over 2,400 motorcyclists from Pennsylvania, New Jersey, Maryland, Delaware, New York and Virginia took part in a fundraiser put on by the Eastern Harley-Davidson Dealers Association.

The bikers raised a record-setting $1,006,185, up from last year’s total of $853,089.

This is the 20th anniversary of the event that benefits the Muscular Dystrophy Association. I'm impressed with the nonprofits marketing efforts to create the website www.mdarides.org in order to provide a resource for Harley-Davidson enthusiasts to learn of other events.

A press release from the company says the partnership began with MDA in 1980 with a program called Bikers Fight MD. Since 1980, Harley-Davidson’s family of dealers, customers, employees, suppliers and HOG chapters have raised more than $60 million for “Jerry’s kids.”

...and here you probably thought all Harley riders were big mean ugly thugs.