Wednesday, January 24

The best fundraising conference in America?

The Nonprofit Federation of the Direct Marketing Association holds an annual fundraising conference in Washington, DC. The two day event starts tomorrow, but fundraisers (and their vendors) have already begun arriving in DC as a special pre session "master class" starts today.

There are more than 25 sessions this year, covering a wide range of subjects, such as:

* Integration: When 2+2 = 5 and How to Get Those Results
* Creative Testing Against Powerful Controls
* Managing an ROI-based Acquisition Program
* Planned Giving: The Myths Debunked, The Realities Brought to Light
* Data Here. Data There: The Challenge of Marketing in a Multichanneled World
* 30 Outstanding Traditional and Web Direct Marketing Focused Tips in 45 Minutes

While other organizations like the AFP hold bigger conferences in different cities each year... I'm going to go out on a limb and say that this conference is the best one of the year.

"A fundraiser" will be at this year's events and seminars. I'll be blogging some updates later this week... maybe we wil even be speaking to each other in person.


Anonymous said...

Just FYI. The link you posted is for one of the many AFP's (Tthe Association for Financial Professionals)
Another AFP is the Association of Fundraising Professionals whose conference site is

FR Rockstar said...

These are the kind of events that we really shouldn't tell the donor about. This evening one vendor is even throwing a black-tie cocktail party - paid for courtesy of a couple of hundred donor membership renewals no doubt.

Tom @ said...

There doesn't seem a way to contact you, so I'm leaving this unrelated comment. I have posted a blog entry on the ethics of ethical gifts that I would love to get your thoughts on.