Saturday, December 9

Donor centered publications

Sean Stannard-Stockton over at Tactical Philanthropy posted yesterday on the recent birth of several print publications geared toward donors. He notes that there are 154 publications covering the fashion industry. However, the fashion industry is a $30 billion a year business while donors give $260 billion a year.

Sean sites four publications (Benefit, Generocity, Good and Contribute). I agree that these four publications are pioneers and that they’re creating a new category of magazine.

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