A little weekend laughter

Jeff Brooks at Donor Power Blog posted a direct mail funraising joke on his website today:

Q: What's a passive-aggressive donor?

A: Someone who gives regularly, but always via white-mail.

Unless you've spent a couple hours trying to analyze what motivated a direct mail donor to send in a check, this joke may not make as much sense. "White mail" is the mail that comes back without a response device or even a pre-coded business reply envelope (BRE). It's impossible to forecast or budget for... it's even harder to try and figure out which outbound mail campaign motivated the donor to give.