Saturday, November 11

A little weekend laughter

Jeff Brooks at Donor Power Blog posted a direct mail funraising joke on his website today:

Q: What's a passive-aggressive donor?

A: Someone who gives regularly, but always via white-mail.

Unless you've spent a couple hours trying to analyze what motivated a direct mail donor to send in a check, this joke may not make as much sense. "White mail" is the mail that comes back without a response device or even a pre-coded business reply envelope (BRE). It's impossible to forecast or budget for... it's even harder to try and figure out which outbound mail campaign motivated the donor to give.

No comments: