Are you wasting $180,000 a year?

Melissa Campanelli at DM News reported today on a survey that the average business could be wasting more than $180,000 per year by sending out direct mail that is not relevant or does not reach the intended recipient.

The study was commissioned by QAS, a Cambridge, MA company that specializes in address verification & data quality software. So, I guess you could say this is sorta like the sugar industry sponsoring a study that says Splenda is bad for you.

But Melissa Data offers free NCOA for the first 15,000 names. Any one ever use this service?