Gap introduces fundraising clothes

DM News is reporting that specialty retailer Gap Inc. on Oct. 13 will introduce online and in select stores a limited collection of clothing and accessories designed to help eliminate AIDS in Africa.

As part of a global partnership with RED, the initiative founded by Bono and Bobby Shriver to engage the private sector in raising awareness of AIDS in Africa, Gap will donate half of the profits from the sales of the Gap (PRODUCT) RED Collection to The Global Fund.

I don't know if it's enough to rescue Gap's same store sale numbers, but it may be enough to make me pay $20 for a t-shirt.